Consider the typical trajectory of Emacs power users. They start by downloading Emacs, and learning enough of it for their editing needs. At some point, they want to do some basic customization. Then some less basic customization, which is likely to be the first contact with Emacs Lisp, even if it's only a copy-paste of a small function found on the Emacs Stack Exchange. With the confidence gained from such minor tweaking, they move on to more ambitious tasks. Some end up developing and maintaining major Emacs Lisp packages, but most don't, and that's perfectly fine.
A particularly useful design pattern that exemplifies commensurate effort is progressive disclosure. In progressive disclosure, advanced or less frequently used controls are hidden in an expanding pane, which offers a small expand/hide toggle control to give the user access. This type of design is a boon to expert users, because the toggle is usually “sticky”; that is, once left open, it stays that way. It also gives intermediates an easy window into more advanced features but allows them to be stowed away neatly when not in use.