Institut Des Mutationsgenerative webgl logo

flow/control created a generative logo, working in close collaboration with La Moulade design studio. We started from scratch, with an idea of organic movement and simplicity in mind.

First explorations started with metaballs, playing with different styles and ideas.

A brief episode of highly sci-fi looking blobs.

It appeared that metaballs resolution was a big issue, so we settled on using sphere vertex displacement.

Colors were an important part of final visualization, we experimented a lot with different ways of randomizing, and mixing shades.

Final visualization used in sample leaflet.

credits

agency:La Moulade
creative coding:Szymon Kaliski (flow/control)